The genres of dancehall and reggae music have been sensationalized throughout recent history and have been the launch pad for many musicians, now internationally revered and cemented as legends. There is however the unfortunate reality that the genres have been on the decline in recent years, but Justus "Jusbus" Arison plans to preserve the past by investing in its future.
Though born in America, he found himself at home in the culture and in the world of dancehall and reggae music, as he spent time regularly in between Miami and Jamaica since infancy until permanently moving to Kingston to live with his father as a young boy. Staying authentic to the historic and cultural roots of the genre, while using certain international techniques and technology to keep his musical quality on par with top producers around the world. Current well-known, popular artists such as Mavado, Gyptian, Beenie Man and Popcaan have all taken notice.
Justus fell in love with the music when he would DJ parties as a grade school student. By his later teenage years, he was adept in everything from the Korg Triton, Roland Fantom, MPC, and eventually moved on to production with virtual instruments in Logic and Pro Tools.
Once he had established a network of assets, he continued pushing the production level further and eventually partnered with the late legend Patrick “Roach” Samuels to form JA Productions. They self-released “Jinx Riddim” in 2011, which enlisted mostly young and upcoming artists.
“People took notice. A lot of DJs, ZJ Liquid and ZJ sparks in particular showed it a lot of love despite lack of many big name artists” Arison remembered. “A buzz began due to many people wondering who it was that made the riddim.”
Months later, Arison’s name was undeniable. He released the “Overproof Riddim” that summer, and this time, he had the star power to prove it.
The riddim was more musically developed, and superstars like Mavado, Gyptian, Khago, Beenie Man and Daniel Beddingfield all contributed vocals to it. An early collection of 24 acts ballooned into more than 100 who downloaded and recorded themselves over it. “Overproof” became the genre’s largest amount of artists in one riddim.
Continuing with the Overproof series, In 2013 JA Productions released the "Overdrive Riddim" which made history when Nicki Minaj heard Mavado's "Give It All To Me" and ended up being featured on the remix of the song.
Unfortunately at the height of success, tragedy struck, and Patrick Roach's life was taken, leaving Arison desolated and JA productions in shambles.
Still as they say "life goes on", and though facing the loss of his partner as well as many challenges in health and life that year, in 2014 Arison mustered the strength to put together the "High Life" Riddim. Knowing that Roach would not want the legacy to end, he put his all into the production and promotion, and it eventually became another smash hit to add to the catalogue. With Ishawna's breakout hit "Restraining Order", Mavado's iconic title track "High Life", and Gyptian's clever follow up to his international hit "Hold Yuh" entitled "All On Me".
Continuing to expand the company and always pushing the limits, JA productions is still looking towards the future, as well as embracing the past, and honouring the memory of the late co founder Roach.
The newest project "Life Support Riddim" continues the formula of happy yet soulful chemistry with artists such as Mavado, Gyptian, Mr Vegas, Ishawna, Popcaan, Kalado, and JA Productions newest artist, Unruly Clash King "Kurry Stain" just to name a few.
Balancing high quality and originality with respect for the past, and honouring those who set the foundation, Justus continues to stake his own claim to stand alongside them in the future's history books.